Written by ARWB Founder The Park Wife
Farmers Market season is upon us with many markets already open while others must wait until late June or July before farmers’ fields are productive. Four years ago, I started and ran two farmers markets – coordinating with the towns, recruiting vendors, connecting with customers and devising eccentric activities that keep the customers returning to the market even after their shopping was done. With four market seasons under my belt and my time on the Arkansas Farmers’ Market Board, I have garnered a little wisdom (and a lot of farmer friends) and want to share a few tips with you that can enhance your farmers marketing experience.
Know Your Farmer, Know Your Food. Spend a few minutes chatting it up at your local farmers’ market! It takes tremendous dedication to both science and art (not to mention dirty feet and nails) to turn out beautiful produce on a small farm, and the time you spend inquiring about the results of that dedication will yield both useful information and infectious enthusiasm.
A huge benefit of farmers’ markets is your ability to look the farmer in the eye and ask anything you want about how the food was grown. That’s a rare opportunity in our supermarket culture. Do it! Ask about a food you don’t recognize, how to cook it, and whether it’s coming in or heading out of season. Find out what the farmer expects to bring to market next week so you can start to plan ahead. Learn all you can about the farmer’s growing practices, and make sure you know who you’re buying from. And, sweet strawberry, make sure you are buying from a real farmer, not a peddler who went to a warehouse or south of the border and bought a truck load of produce to sell.
Know Your Seasons: If someone is selling watermelons in May in Arkansas, you can bet that they did not grow them locally. Check out the Arkansas crop harvest calendar. http://www.pickyourown.org/ARharvestcalendar.htm
The Early Bird Gets the Worm, or Best Tomatoes: The season’s first blueberries and finest tomatoes will disappear within the first hour that the market is open, so if you’ve got your heart set on something in particular, it pays to wake up early. Hopefully the market you frequent will serve coffee.
Go Big: If it is in season, buy as much as you can! You’ll enjoy the best flavors and the best prices when you buy a lot of whatever is at its harvest peak. How to use it all up? Try new recipes with favorite vegetables or learn the lost art of preserving food. Freezing, canning, and drying are just some of the ways you can save seasonal tastes you find at the farmers market for later in the year.
Try Something New Each Week. A benefit of farmers’ markets, as compared to CSAs, is the increased ability to stay within your comfort zone if you so choose. But if you are lucky enough to visit a farmers’ market with a selection of unusual produce, why not try one new food each time you visit? At best, maybe you’ll discover a new love. At worst, you will know better next time.
BYOB -Bring your own bag, and maybe a cooler. Yea hippie chics, that reusable canvas tote is good for the earth and it helps the farmers out by not cutting into their already slim profit margins. You are also being kind to yourself, because those el cheapo plastic bags are no way to carry cantaloupes and a dozen ears of corn in one hand, yes, I have seen them bust resulting in bruised produce and embarrassed foodies. If your market sells eggs, cheese, or meat, bring a cooler. The only thing worse than passing up a dozen beautiful eggs because you’re not prepared to bring them home is bringing them home anyway and they ruin.
And, my favorite-
Volunteer at the Market! By volunteering at the market not only do you get a better understanding of the workings of a farmers market and farm-to-market relationships, but you also enjoy an opportunity to spend some time outside volunteering for a good cause. By volunteering at the market, you reduce the substantial workload faced by the market manager. A good market manager makes a market, help them do their job, they usually are doing it for free. It will make your local market stronger and you may also earn some free fruit, vegetables or other food as many vendors will leave goods they don’t want to take home with market volunteers and management.
Celebrate your market and your local farmers. Buy fresh, buy local and buy in season.
Great post! I don’t know if you are familiar with some of the eat local sites, but they have an app for the iPhone. You might want to make sure your local market is listed on the app.