The Women Bloggers LLC community members (in eight states!) are natural megaphones and amplifiers, and their talent in curating and sharing content combined with life experiences and strong opinions as parents and consumers makes us the most unique talent agency our partners will encounter.  For more information on working with The Women Bloggers, email to Stephanie at The Women Bloggers.

Growing An Email Newsletter for Your Blog

Growing An Email Newsletter for Your Blog

There are few things that bore me more than email newsletters. 

Seriously.

Unroll.me has saved my life from the tedium of having my inbox constantly interrupted with the inane announcements that fill most email newsletters. Just in case you don’t know about it, Unroll.me is a brilliant service that a) helps you efficiently unsubscribe from everything you don’t want and b) rolls up the rest of your subscriptions so that you only get them once a day.

When I read my Unroll.me roundup, I delete almost all of it at barely a glance. I don’t even bother opening most of the emails, and when I do open one, I am usually irritated that I bothered.

Because they are so boring.

15% off sales. Lists of things I MUST have. Articles that EVERYONE ELSE has read. Places that I MUST TRAVEL THIS YEAR.

DELETE. DELETE. DELETE.

So, friends, I ask you…

WHY should we even bother having an email newsletter for our blogs? 

Do we just hope that everyone else is not like me and they read rather than delete most of their emails? (I doubt it.)

Even if only 2% of the people who receive it open it and read it, should we just be glad that those 2% are reading? (Maybe.)

Do some of us have the ability to convert an email newsletter into sales if we are using our blogs to sell products? (Perhaps.)

Do we continue to try to collect our blog readers’ email addresses in the hopes that one day we will write a book and when that happens we will be able to email them all and beg them to buy it? (Just me???)

Actually, I am not sure why we are supposed to have an email newsletter. I think that maybe the answer to that question is as individual as each of our blogs. When I asked myself this morning why I have an email newsletter, in addition to the above and rather unlikely scenario, this is what I came up with:

When someone subscribes to my blog via email, they are saying to me: Hey, I like what you do! Keep doing it. Oh, and I don’t want to miss it when you do some more. 

And I like that kind of feedback. I am delighted if someone reads something I write, and likes it. And wants to read more. It feels good. And it encourages me to keep writing.

Sidenote: However, it doesn’t happen very often so I have to find other encouragement to keep writing. If I was relying on email subscriptions for my motivation to write, well, let’s just say I would never write anything. Ditto comments and social media likes/shares.

So, that’s my reason for having an email newsletter. It’s probably not the greatest, but for what it’s worth, it seems like a good enough reason to keep having one.

What’s your reason for having an email newsletter?

I think it’s a good idea to come up with an answer to that question before you go any further.

But I’ll move on.

How do I get more subscribers to my email newsletter?

Let’s talk about how to build that list. Get those subscribers.

Here’s what I have surmised are the best ways to get email subscribers.

Pop-ups and Opt-ins.

Personally I have not used either of these methods because I really, really want people to subscribe to me out of a sheer sense of delight in reading my blog. (I live in a fantasy world.) Not because I interrupt them with a pop-up or because I dupe them with a free PDF of Camping Menus or Travel Tips. In my head, I am afraid that if I dupe people with these methods into typing their email addresses into a box, that they will be inclined to quickly unsubscribe when they have the option the next time they receive an email from me. (Because again, Unroll.me.)

But people use these methods because they work. And depending on the goals you have for your newsletter, you might want to grow that email base, so you should probably use them too.

Pop-ups and Opt-ins are relatively easy to add to your blog via plugins. Of course, if you want to use an Opt-in (something you offer for free in exchange for someone subscribing to your blog), you have to write it first. But after you have your Opt-in material, you can easily distribute it with the help of a pop-up.  

Here’s a list of ten free pop-up plugins for WordPress users. 

Sidenote: You can actually listen to a podcast where the man who invented the pop-up now apologizes for ruining the internet with this annoying feature. It’s pretty funny.

Also, here is an article on turning viral pins into email subscribers. Who’dda thought?? Annnnnnd, if you really want to go crazy with gaining email subscribers, you should probably learn how to use LeadPages.

Go get ’em!

Ok, now that you have all those email subscribers, what do you do with them?

Of course, that depends on what your goals are in the first place. See again: Why should I have an email newsletter?

But, as far as your future email missives to your readers go, I have some suggestions. These are not proven to work. They are based solely on my personal preferences, so you can take them with a grain of salt. But if you’ve gone to the trouble of creating pop-ups and opt-ins and collecting email addresses, I feel that at this point, you don’t want to lose those same subscribers by having a boring email newsletter. 

Also, I have been playing around with a newsletter for my blog for a couple of years now. I use Mailchimp to send a little hello out into about 90 inboxes about once a month, and I am just beginning to get a feel for what makes people decide to hit the eject button. I still only have a 50% open rate (Mailchimp’s fancy statistics are free), but I keep trying to hit my email stride. 

So here are my top tips for keeping your newsletter NOT BORING. 

Keep it short. 

I am a fan of Longform. And I am a big believer in blog posts being as long as you want them. (OBVIOUSLY! As I drone on and on here…) But emails should be short. Very to. the. point. Lately, I have even been experimenting with leaving photos out of my emails. Just one less thing for people to have to wait to load. However, if I do use a photo, I use only one. Not a collage my last 18 Instagrams. Simple is best. 

Be consistent, but don’t overload.

I vote for once a month. Or less. Be succinct. Choose the best of your blog posts to highlight and let your readers wander around to the rest of them once they are on your website. Don’t include a bunch of partial feeds. I don’t want to read the first paragraphs of four different articles. Just tell me about the best one. Oh, and maybe tell me a little bit about you. It’s been a minute since I subscribed and maybe I can’t remember who you are. But briefly. (Remember, keep it short.) 

Keep it delightful. 

Every time you land in someone’s inbox, they are giving you their attention, even if it is only for a second. I want to be the email that is a “Daymaker.” I know I am just one person writing my heart out in one little corner of the internet, but I still want to use my words to bring light and love and joy into the lives of whoever reads them. 

So when I sit down to craft something that is going to land in someone’s inbox, I am going for delight. One thing that helps me is that sometimes I pretend I am just writing a quick email to a very dear friend. Of course, I don’t want to bore my friend! 

So go forth and write email newsletters friends! (If you want to.) 

Oh, and if you want to subscribe to my blog or email newsletter, well, you can do that right here

(See what I did there? Tricksy.)

I think it would be super valuable for all of us if you were willing to share in the comments a few words about your experience with or questions about email newsletters. Do you have one? Does it work? What service do you use to write it? How do you get your followers? How do you keep your followers? Tell us all about it. Collectively, we probably know LOADS about email newsletters!

XO

Alison

{ 4 comments }

Create Together

February 8, 2016

by Jeanetta Darley, Miss February 2016

quiet meadow in solitude

For someone who constantly craves the times when I can be by myself, togetherness is not always met with fanfare.  I may have more than once looked through the want ads for listings labeled “Hermit Wanted.”  The idea of being in a remote location with all the time in the world to work on my art uninterrupted is my dream life.  But we don’t live in our dreams.  We live in a reality that includes people.  People we are daily both inspired and irritated by.  

see what you can create together

Creativity is fueled by experiences and ideas.  These experiences and ideas are never as fruitful as they could be when we subtract human contact.  I reluctantly admit this.  Many times as an artist and blogger I want to keep my ideas to myself until they are finished either out of fear of rejection or imitation.  Our creations become part of us and any critique is felt personally.  

Human hands shape and form

But I am learning to give my peers and friends the benefit of the doubt.  Surround yourself with sincerity, trust, and encouragement.  These aspects are not always easy to find and can take time.  This very realization is why I cherish the community of bloggers and influencers that create under The Women Bloggers umbrella.

ARWB at Crystal Bridges Museum

Daily I remind that grumpy curmudgeon the lives in my head (she’ll never leave completely) to give people a chance to prove her wrong.  That sharing ideas and experiences can bring more inspiration and more creativity.  Which leads to more art, more writing, more parts of me that can inspire others.

Carry significance

Find your creative collective.

Give as much or more support and encouragement as you receive.

See what you can create together.

Yarn bombed tunnel at Crystal Bridges

*All photos were taken on a trip to the Crystal Bridges Museum of American Art in Northwest Arkansas.

{ 5 comments }

Arkansas Blog Linkup



{ 0 comments }

Blogger Home Tour – Julie Kohl

February 6, 2016

by Julie Kohl  I had agreed to go first in the Blogger Home Tour Series that we are starting this year.  I was supposed to run my post in January.  Well, first I got busy and then I got nervous because I don’t have a “fancy” home and I was embarrassed that people would think […]

Read the full article →

Lyndi Fultz: Family Taco Night Celebration

February 5, 2016

What’s holding you back from entertaining more? Opening up your home? Planning a brunch date? On your porch? In your living room? Or, in your backyard? What’s holding you back from picking up the phone, sending out an invite, texting, or sending a message? Is it too much effort? Too much money? Too much pre-cleaning? […]

Read the full article →

We’re Together {Wordless Wednesday}

February 3, 2016

By Lisa Mullis of Arkansas Outside Lisa Mullis is a microbiologist at The National Center for Toxicological Research by day; a runner, cyclist, backpacker, and occasional paddler when time allows; and an unapologetic cheerleader and finish line hug giver for friends who share her love of trails and all kinds and outdoor recreation. She and […]

Read the full article →

Miss February 2016 – Jeanetta Darley

February 1, 2016

Hello there, I’m Jeanetta:  an artist, writer, and sometimes homesteader (yes, totally made that last title up myself). Arkansas Women Bloggers (and the other state communities it has birthed) have been an amazing support to me over the past few years and I am thrilled to share some things with you here. So if I’m […]

Read the full article →

Sunday Link-Up {Jan. 31, 2016}

January 31, 2016

Strut your stuff. #ARWB #Sunday #Link-Up time! Click To Tweet

Read the full article →

Renee Birchfield: Throwing a Tapas Party {Foodie Friday}

January 29, 2016

The idea of throwing a tapas party has always appealed to me because I really like experimenting with new and different foods. A tapa is not a particular type of food nor is it always Spanish as many people probably think. Paella, bruschetta, shrimp toast – truly anything can be a tapa.  Chinese and Moroccan […]

Read the full article →

Celebrate the Little Things

January 28, 2016

By Jamie Smith Life is filled with big moments. Major birthday milestones, graduations, new jobs, major goals met. I think it’s easy, in fact too easy, to get caught up in those big moments and let a lot of great little moments pass without notice. I’ve often been told and even encouraged others to celebrate […]

Related Posts Plugin for WordPress, Blogger...
Read the full article →