By Elizabeth Michael

After you are sure you are up and running, you should go ahead and make three views: the master, sandbox, and unfiltered. The master is what you will look at every day and has all of the customization built in. The sandbox is where you will test the customization before you implement in the master. The unfiltered view is your fail-safe. This is your back up that you have not messed with at all. There is no going back once you have made changes in Google Analytics, so it is best to make these three views so you never ruin your data sets.

From the admin panel, click the drop down menu under “view.” Then, click “Create new view.”

Name your new view and then click “Create View.” Repeat this process until you have established all of the views you want.

From the drop down menu, choose the view in which you wish to view your data.

Now that you have Google Analytics working on your blog and have set up the different views of data, lets move forward with implementing some goals that will help you measure you business objectives.

Google Goals track user actions and answer questions like “how often do they start the action?” and “do they complete the action?” You will want to set up your goal in the sandbox view first to test and make sure it is working properly. Once you know it is good to go, then implement in your master. Leave the unfiltered version untouched.

To set up a goal, first click on the “Admin” tab and then click on “Goals.”

Then click on “New Goal.”

#AWBU 2014 Recap Google Analytics Part 1
#AWBU 2014 Recap Google Analytics Part 2 Scheduled for Nov. 1, 2014