Blog Content is the lifeblood of our blogs.  What to write, how to say it. To be serious, to be lighthearted.  Pictures, or no pictures.  Every time we sit down to write a post we can ask ourselves a million questions and still find ourselves struggling to create our best writing.

Today’s tips are all about improving your blog content.  Whether you are a mom blogger, a tech blogger, a food blogger, a fitness blogger or a (fill in the blank) blogger, we have some tips that will get you writing more and writing better.

10 Tips for Writing Better Blog Posts

Remember that Blog Writing is REAL Writing: Don’t undervalue yourself by treating your blog any less important than you would if you were hired to write for a well known publication. Make sure your content is complete and your grammar is correct.  Since you are the maker of your own blog schedule, a “late” post is far better than a hastily published post that is full of errors.

Be Yourself: Your writing should be a genuine reflection of you or the alter-ego which your blog is designed to represent.  Don’t fake it with your readers, they can tell!

Write to Your Readers: Even if you are writing a post about yourself, don’t forget to address your readers and connect with them throughout your post.  People like to read blogs because they feel more personal than traditional articles and magazines.  Addressing your readers by saying “you” goes a long way towards developing a friendly and personal relationship.

Be Short:  Most blog readers skim your content.  They don’t read every word and the longer you drone on, the quicker they will leave.  Keep it short and to the point.  Use short paragraphs and bold headings to divide up your content.

Do Your Research:  When you present a story to your readers make sure your facts are correct.  Being the first to “break” a story can be exciting but if your facts are wrong you lose credibility with your readers.  Don’t publish it until you have actually tried it, made it or researched it for yourself.

Make it Useful and Unique: No matter your genre, your readers are coming to your page for something useful and uniquely you.  Whether readers are coming to you for a recipe, the latest DIY trend, a book review or even just a good laugh – present it in a way that differs from the 15,000 other posts on the internet about the same subject.  Provide your readers with what they need but do it in your own style.  Don’t just be an echo of the rest of the blog world.

Have a Great Headline:  Before you ever write a word of your post, write a headline.  Even if you change it later your headline will help keep you grounded and focused on the intent of your post.   Keep in mind that on some social media like Twitter and Facebook your readers may only see a post title and  link. Headlines should be clear and catchy and should not be misleading.  When choosing a headline you should also consider selecting something that someone will actually Google.  Clever titles can be fun but aren’t always best for SEO.

Include an Image: Images are powerful tools of communication.  An aptly used image can add interest to your post.  Images should be high quality, large enough to see, and aptly placed within your content.

Delve Deeper: We all hope our readers will go beyond the first post on our home page and read other posts that we have written.  Make this easy for your readers by including links to related posts within your text.

Calls to Action: If you want more engaged readers you need to invite them to do something.  Ask your readers to look at something, make something, buy something, comment, share or like something.  Don’t just ask them but make your post powerful enough that they can’t say no.
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