Miss January 2013: Stephanie McCratic (The Girl Who Found the End of the Internet)

We are so delighted to introduce Miss January 2013 to you: Stephanie McCratic of Evolved Mommy.

Here’s the funny thing: this journalist-at-heart, social media maven for Acumen Brands (aka the baby-daddy of Country Outfitter) and blogger extraordinaire has had her bio hijacked.  Gasp!  It’s a marketer’s worst nightmare!  Without further ado, let us tell you a little bit about Stephanie, not in her own words and with complete disregard for her wishes:

Stephanie McCratic is the founder and editor of Evolved Mommy, which makes you think she is completely legit and very, very knowledgeable about technology and parenting.  While this may be true, a far more appropriate definition is that she is just like the rest of us: winging it, figuring it out as she goes, coveting the coolest new technology (and then losing the darn contraption within a week of owning it), fighting too many things on her to-do list and trying to make time for her adorable husband Steve (aka Evolved Daddy) and lethally-cute and fiesty daughter Charlie.

Although she wouldn’t tell you this, she is gut-wrenchingly funny and self-deprecating, never hesitating to laugh at herself, laugh at life and yell at others.  In her day to day gig at Acumen where it’s all about the clicks, she works diligently every day to stare into the screen in front of her.  Once, late at night, she is certain she found the end of the internet.  When viewed in her native environment surrounded by other boots-wearing marketers and graphic designers predictably hanging out in the dark, she looks just the same as she does in every other situation: at ease, comfortable in her own skin, happy to be here and with that bemused/astonished expression that tells you she just might bust into a guffaw at any moment.  Because life is funny.

Evolved Mommy is chock full of a wide array of topics.  Evolved Daddy calls it “a mommy blog that’s kinda techie.”  Stephanie points out that a) some of the content is useful, some is not and b) Evolved Mommy is not for those who are done evolving, growing or learning: by “evolved” we simply mean “no longer Neanderthals” and entirely capable of standing upright when absolutely necessary.  Expect tech finds one week, a well-curated giveaway from time to time, and plenty of doses of life and reality in the mix. No need to be a mommy or a techie to fall in love with this site.

We’ll tell you this: Evolved Mommy just reaches out and pulls you in as though you’re chatting with a close (albeit très chic and witty) friend.  Expect a fantastic breadth of topics with astonishing depth.  This isn’t mommy blogging: it’s as though someone much smarter, more pulled-together and well-dressed took all of the random thoughts in your brain and organized them into a helpful guidebook for your own life.

Stephanie is co-producer of the Listen To Your Mother Northwest Arkansas show and can often be found spouting thoughts at conferences like TechFest, WordCamp and Arkansas Women Bloggers Unplugged.  She sometimes appears moderately shocked when people show up to hear her tirades.

As we plunge into the new year, we wanted someone fearless to lead the plunge. Stephanie makes life look easy, but she’s just as quick to confess she doesn’t have it all figured out.  She is good at drawing limits to her day, stepping away from technology to love on her family, trouncing to do lists and focusing on what really matters.  As we all navigate a new year, new life challenges, resolutions we want to stick with that already intimidate us and all the good, bad and ugly that comes with a life worth living, we think you’ll enjoy having Evolved Mommy as your guide.  Check out her fab site and get to know her before her first post, when she’ll have the chance to salvage her reputation!

We think you’ll really like her.

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